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Great post by Econsultancy: “The marketing potential of Facebook is huge, but many companies struggle to devise a strategy that’s suitable for such a social platform.”
 Read the full post to see some great insights on each of their key points:
How can you use the Facebook platform to promote your brand?
- Make a Facebook page
- Promote your page offsite
- Make your page interesting
- Have a clear idea of what you want people to do
- Use Facebook ads
- Build a Facebook app
- Make your content easy to share
- Create and interact with Facebook groups
- Give your fans exclusives
- Use Facebook analytics
- Don’t forget
Learn more…
The Social Media Statistics document is one of 11 individual downloads that make up Econsultancy’s popular Internet Statistics Compendium, a comprehensive compilation of statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.Kevin Gibbons is Director of Search at SEOptimise and guest blogger for Econsultancy. You can also find him on Twitter and LinkedIn.
via econsultancy.com
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