Experienced Technology Entrepreneur
Chief Encouragement Officer

Experienced Technology Entrepreneur
Chief Encouragement Officer

Marketing Budgets Increasingly Shift to Digital

> Key Takeaway <

Plan To Increase Marketing Budgets In 2010   Overall Budget Digital Budget Increase budget 46% 66% Keep the same 42% 30% Decrease budget 13% 4% Source: Marketing Budgets 2010: Effectiveness, Measurements and Allocation Report, ExactTarget, February 2010 via mediapost.com According to a recent Econsultancy survey, conducted in association with ExactTarget of more than 1,000 marketers, […]

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Plan To Increase Marketing Budgets In 2010

 

Overall Budget

Digital Budget

Increase budget

46%

66%

Keep the same

42%

30%

Decrease budget

13%

4%

Source: Marketing Budgets 2010: Effectiveness, Measurements and Allocation Report, ExactTarget, February 2010

According to a recent Econsultancy survey, conducted in association with ExactTarget of more than 1,000 marketers, the shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010

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