Do Shared Links Last Longer on Twitter or Facebook?

Posted by Paul Helmick

I’m a Technology CEO and Experienced Entrepreneur. I love helping people use technology to grow their business.

What is the Half Life of a YouTube Link?

In looking more closely at their 1,000 most popular links on Bit.ly they also discovered the following

Twitter has the average shortest half life at 2.8 hours

Facebook links half life averaged 3.2 hours

Direct sources (like email or IM links) came in at 3.4 hours

YouTube averaged 7.4 hours

So it appears that the type of content also matters with YouTube having the best link longevity.