Email is here to stay…  and brands must learn to make the most of it.

Limited marketing budgets often force marketers to select from a variety of possible email marketing tactics. View today’s chart to see how 2,735 marketers rank some of the most important factors influencing their decisions as they strive to maintain a balance between campaign needs and limited resources.

via Marketing Research Chart: Ranking 12 top email marketing objectives | MarketingSherpa.

Three dimensions of email objectives – need, difficulty and popularity