Paul Helmick

Experienced Technology Entrepreneur
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Experienced Technology Entrepreneur
Chief Encouragement Officer

About
Digital Insights		 Family
Personal Posts		 Photos
Contact

61% of Marketers Moving Online Dollars From Direct Response to Brand Advertising

> Key Takeaway <

Marketers plan to split their online advertising between direct response and brand advertising initiatives Driving this growth in brand advertising is increasing consumer consumption of digital media 70% of brand marketers expect to up their spending on social media advertising, while similar proportions will increase mobile (69%) and video (64%) ad spend Most companies are […]

I hope you find these article links and summaries helpful. I love learning and sharing new ways to help people use technology to grow their business. ~ Paul
  • Marketers plan to split their online advertising between direct response and brand advertising initiatives
  • Driving this growth in brand advertising is increasing consumer consumption of digital media
  • 70% of brand marketers expect to up their spending on social media advertising, while similar proportions will increase mobile (69%) and video (64%) ad spend
  • Most companies are cannibalizing their TV budgets to allow for this increase in spend

Vizu-Online-Advertising-Outlook-Apr2013

Via MarketingCharts

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